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MISSION:      To preserve and develop African-American traditional music(s)  through education and entertainment.
 



Friends of Rentiesville Blues Inc.
F.O.R.Blues
701 D.C. Minner Street
Rentiesville, OK 74459
(918) 473-2411
dcminner@windstream.net 
www.dcminnerblues.com 



THIS IS THE SPONSORSHIP / FUNDRAISING BOOK FOR THE BLUES FESTIVAL:
(without the 20 pages of support material)

 

                                                                                            Selby (Mrs. D.C.) Minner

 

                                       

Twenty First Annual

Rentiesville Dusk till Dawn Blues Festival

A Regional and National Advertising and Promotion Campaign




                                                                 

                                                                           Oklahoma Blues Hall of Fame

701 D.C. Minner Street

Rentiesville, OK 74459
(918) 855- 0978, 473-2411
dcminner@windstream.net

www.dcminnerblues.com

 

The name Dusk til Dawn, the concept it represents and the data and ideas presented herin are the property of this event. Use and or reproduction of the materials contained in this presentation, without the consent and prior knowledge of the FOR Blues Inc. is strictly prohibited.

CONTENTS                                             

 

The Event and It’s Elements                                                        2 - 6             


Marketplace Momentum                                                                 6


Rentiesville Dusk til Dawn Festival Marketing and Promotion      7


Budget                                                                                                9


Markets and Time Frames                                                        10


Background on F.O.R. Blues Inc., Selby Minner and D.C. Minner 10


Agreement for Participation and List of Responsibilities               11 - 13


Collateral Materials and Supporting Fest Documentation:         14

Tab 1.) Selby Minner Bio, Promotional Materials Generated In-House – Festival posters, postcards, press releases, programs, KBA Award and bios of D.C. and Selby Minner from Muskogee article Couple Keeps Rentiesville hoppin’.., program from Phillips State University Concert, and also Okemah, Lawton and Wilburton State College papers,                      Tab 2.) Statewide and Regional Press – Images of Muskogee, Tulsa People, Cover OK State Events Guide, State Travel Brochure, AAA Magazine, The Oklahoma Gazette,  The Muskogee Daily Phoenix, Tulsa World The Spot, McIntosh County Democrat, The Black Chronicle, OKC, The Oklahoman, McAlester News-Capital, Wilburton State College Newspaper, Enid, Tahlequah, the Current of Tahlequah and more.                                                   Tab 3.) National and International Press  –  including Juke Blues (England), The Guardian (London), Blues Gazette (Belgium), The New York Times, Living Blues (Chicago), Big City Blues (Detroit), the Redwood Record ( Garberville, CA), Ole’, (Bisbee AZ), The Redwood Record, (Garberville, CA), The Blues Foundation, and Iowa Blues Society.

OVERVIEW: The Event and It’s Elements

Thirty bands on 3 stages, indoors and out, over 3 days and nights. Workshops, related foods, jam sessions. A unique family friendly Blues event with plenty of fun for children throughout the entire three days, plus an adults-only juke joint, held in rural Rentiesville at the family farm, homestead-turned-venue, of OK Blues Legend D.C. Minner. A showcase of Oklahoma and regional blues topped off with internationally known headliners.

The Rentiesville Dusk til Dawn Blues Festival is a celebration of a culture and a music which began as African American and has long ago crossed over and continues to influence all of mainstream music today. The Rentiesville Blues Festival is held at the Oklahoma Blues Hall of Fame and festival site, which includes the historic Down Home Blues Club. The Down Home Blues Club is a true juke joint; one of the few juke joints in existence today in the US, and the only one which is the birthplace and home if it’s own favorite son, festival founder and Blues legend D.C. Minner.  D.C. was inducted into four Halls of Fame. The festival is carried on by his wife, partner, bassist of 31 years Selby Minner and the 501 c3 non-profit Friends of Rentiesville (F.O.R.) Blues Inc.

This year’s big 21st festival is your opportunity to sponsor and associate your product with an event that nationally and state wide press has praised as a ‘must-see’ (International Blues Foundation in Memphis). Since its beginnings in 1991 the Dusk til Dawn Blues Festival has drawn over 50,000 music lovers to the historic township of Rentiesville presenting over 200 musicians each year.

          Since F.O.R. Blues Inc is a non-profit 501 c3, your sponsorship is of course, tax deductible

. . . . “The Rentiesville Blues Festival garners regional and national press; it is a one of a kind ‘must-see’ event.”     
                                              -
Tom Yearnshaw, Blues Festival Guide

 

LET’S GET THIS PARTY STARTED!

The Dusk til Dawn Blues Festival has three major integral elements that combine in a promotion and marketing campaign for you that quickly gets to the hearts of people in Eastern Oklahoma, regionally (and across the US among Blues lovers) where it is infused with the kind of grass roots involvement that makes each Festival a unique event with which people identify.

1.) Your festival advertising and promotions campaign starts in the schools months before the festival begins: High school jazz bands through the region host national and regionally known blues artists who perform educational workshops. When they perform with these artists at the festival it results in bringing students, educators, and their families together. More than that, Selby Minner (co-founder of the Festival) does many performances in clubs and at Festivals state wide and beyond. She also does her Blues in the Schools Residencies (approximately two weeks each), as an Oklahoma Arts Council Roster Artist, where children across the state get to experience being in a band. At all these events, people are given the program as a means of inviting them to the festival. Your company logo and or product placement will be prominent in the material.  You will be seen as a proponent of fun, cool, informative, inspiring and engaging music programming that has been presented through the OAC since 1991.

2.) We invite your customers: If you are looking to expand your business, this is the promotion for you. Our demographics surveys have shown increased income for attendees through the life of the festival. There is a complete mix of people who attend the event. Good will abounds - smiles all around.  

3.) Our surveys also document that higher income individuals follow and attend blues and Jazz performances and festivals more than any other style of music. Seniors in this category are also more likely to bring their children and grandchildren to a blues or Jazz performance or festival. We also present a Gospel Show on Sunday with free admission for seniors which adds to the draw for them.

. . . . These three elements expand your impact past the event itself to a stable, well funded constituency.  

 

AND IT JUST DON’T STOP!

Complete Project Description:
The Blues festival is a three day event in rural Eastern Oklahoma held Friday, Saturday and Sunday of Labor Day Weekend. We go from dusk til dawn as that is part of the blues tradition. 30 bands appear on two outdoor and one indoor stage at the historic and rustic OK Juke Joint known as the Down Home Blues Club. The OK Blues Hall of Fame is housed here, and this is our signature event for the year.

"Everything about the Dusk til Dawn festival is a family affair. Festival co-founder (together with the late D.C. Minner) Selby Minner is dedicated and integral to the show, taking the lead role in organizing and presenting the event and in performing twice nightly with her band. The extended 'family' includes 15 board and committee members, over 100 volunteers and thousands of dedicated fans. Many of these folks have been returning to the fest every year since the very beginning. Several weeks before the show, volunteers, some who come several thousand miles to help, begin to work the magic that transforms the 'back fourty' into the festival site. Three foot tall grasses are mowed into a comfortable 'lawn'. Power is run so vendors can sell t-shirts, jewelry, barbeque, fried fish, candy... The Kid's Village sprouts up around an old school bus and a circus-sized tent miraculously appears before the main outdoor stage to complete the 'mirage'." writes the Blues Festival Guide's Tom Yearnshaw.

We present 4 or 5 national headliners which give us a great show and bring credibility to the event, but more than that, Rentiesville has been dubbed by radio as the 'Blues Capital of Oklahoma' because we showcase state and regional blues artists. This and the fact that we present young bands on the Back Porch Stage, have a contest which sends winners to the IBC (International Blues Challenge) in Memphis, and do extensive statewide publicity means we are also doing artist career development. - giving back to the music. We VALIDATE the performers with a life in this music. Publicity and employment for senior artists and career development for up-and-comers combine into a fun time for all!

The Blues Festival attracts upwards of 3500 plus people to the rural Rentiesville (pop. 99). Two hundred artists present 50 sets and workshops. We have several jam sessions, a gospel show, hands-on drumming, ceramics, harmonica lessons parades, pottery, costumes, face painting and more...! We include handicapped performers. We are wheel chair accessible and provide a golf cart jitney service in from the parking area. Camping is free, vendor food is reasonable. We hire casual help from the neighborhood.

All this activity endears the festival to the hearts of Americans and provides the nucleus for what has proven to be, for over 20 years, a very successful promotional campaign. 

 

THIS VITAL EVENT INSPIRES SUPPORT BECAUSE…

 As the Oklahoma State Arts Council says: "Very nice line-up. Unique festival held in an underserved area of the state. This is an incredible example of a little money going a very long way. Great work! They have supported the event since 1993.

We create a TOURISM destination which attracts upwards of 3,500 plus people to this historic rural community (pop 99). We spread the word nationally and even internationally among blues lovers (who WILL travel) about Oklahoma talent. It would take a visitor a long time to ferret out the vast array of talent we present here in 3 days. Our marketing audience (those who follow our progress, although they may never attend the fest) is huge and loyal.

WE HAVE ALSO DEVELOPED A REPUTATION AS A FESTIVAL WHICH DISCOVERS TALENT on the way up. Groups who have gone national after they appeared at Dusk til Dawn include Watermelon Slim (Stillwater, OK) Little Joe (Tulsa), Miss Blues (OKC), Smokin’ Joe Kubeck and B'nois King, Deborah Coleman, Indigenous, Rosie Ledet, and Kelly Joe Phelps.

The Rentiesville Dusk til Dawn Blues Festival functions as a SERIES OF REUNIONS ON MANY LEVELS. Begun in 1991, this project actually helps GROW COMMUNITY and GROW THE MUSIC. The MUSICIANS are among their peers (unlike on a normal weekend when they are all working in different places). Lots of musician networking, gathering contacts in state and across the US…Meeting and performing with new musicians…finding new people to include in their bands… many of our STAFF AND VOLUNTEERS only see each other here. RENTIESVILLE NATIVES used to all come home over Memorial Day Weekend, but now a lot of them have switched over to Labor Day Weekend to be here for the fest – and to help us as well (the best way to meet people is to volunteer). People plan their vacations to have fun in Rentiesville.
                                               

. . . . The Rentiesville Blues Festival and F.O.R. Blues Inc. also use a sizeable portion of the profits each year to support ongoing in-house music educational programs;  Jam Band, Coffee House Nights, Guitar, Bass and Piano Lessons and more.



 

WHY THIS MUSIC IS IMPORTANT: Held on Labor Day weekend this party is the last chance to catch summer time fun and we hold that Blues is the best party music ever created! Lead guitar came from the blues. Blues is the basis of every rock band.

COMMENTS include “Keep up the good music!” “good friendly atmosphere”, “will be back next year”, “Best event I’ve attended in Oklahoma; a 5-star event”… “don’t change a thing”, “loved playing it 5 of the last 6 years” “look forward to it all year – hate for Sunday night to come”. Your product and company will be seen as a community builder with a forward vision.

MARKETPLACE MOMENTUM

As the local community, the state of Oklahoma and nation sees the marketing campaign of this event it will become ‘their party’ and overwhelming clear that your product and company has made the event possible.   

We involve the entire community and the state of Oklahoma in this promotion that includes grass roots elements that are unmatched in today’s marketplace (home town bands, regional vendors, local volunteers, a showcase of the region’s best music, birthplace of a legend). That will reinforce to an army of volunteers and music lovers a deep sense of gratitude and awareness of your company’s partnership and support of the 21st annual Rentiesville Dusk til Dawn Blues Festival.

                                                            

 

 

BLUES FEST MARKETING AND PROMOTION
                                                                       
- i
t’s your promotion!

THIS YEAR WE WILL CONTINUE TO MARKET ON A NATIONAL LEVEL
: This will include contact with Blues Societies worldwide and a greater web presence…facebook, twitter, my space, listings on many events websites, etc.  There is a snowball effect here as others pass our campaign through their internet networks – facebook, etc. We use the Blues Festival Guide-Blues Festival Guide Website and weekly E-zine, Living Blues Magazine, and the International Blues Foundation.

MEDIA OUTLETS include: The Current Alternative News Source, distributed throughout Eastern and Central Oklahoma (please see their write-up/program of the event with the band bios in the support materials.) The Current distributes 75,000 copies free around the state, including rural communities, also The Muskogee Daily Phoenix. We do many more press releases than ads, much of the media considers the festival a news event they need to cover. The Tulsa World (they always run the story – had D.C. on the cover of the Spot Entertainment Section a couple of years ago and inducted him into their Hall of Fame), The Checotah County Democrat (distribution 2500-3000) and Indian Journal are local papers which cover our story and print the photos and press releases very loyally.

The BLUES PRESS includes the newsletters of the OKC Blues Society, Wichita and Kansas City KS, Blues Society of Tulsa, the Blues Society of the Ozarks in MO and the Ozark Blues Society in AR.  

RADIO: These radio stations support our event with live radio play of artists who are coming; Tulsa including KMOD; and Stillwater, Claremore, McAlester, Norman OKC and Fort Smith AR, KFOX in Muskogee, Eufaula and McAlister. There will be multiple on air interviews where your product will gain continued visibility.

TELEVISION: Selby and her band appear on live TV in Tulsa. OETA, Channel 2, 6, 8 and KFOX. We send an actual PSA video to TV. PSA run on all the public radio stations around the state.

POSTERS: 500 large full color posters with your logo are distributed throughout the four state regions of Oklahoma, Kansas, Arkansas, and Texas.

HANDBILLS: 5,000+ are distributed by volunteers at related music festivals across Oklahoma and the region with your logo or product placement. We specifically saturate with local marketing up and down 69 Highway and along Interstate 40 including OKC and Tulsa; posters, postcards and handbill. The Current Entertainment News is a special partnership for us. The Current distributes 75,000 copies in Northeast Oklahoma to music lovers of all ages. The Current will feature the Rentiesville Dusk til Dawn Blues Festival starting three months prior to the event.  

POST CARDS: 25000 with your logo on counters and in racks across the area. 

OUR WEB SITE is large, colorful and informative and listed on all PR with your logo on top of the home page and the festival pages: www.dcminnerblues.com.

The sponsorship promotions that keep on giving the rest of the year:

The Program is a collector’s item and will have your logo on it and will be inserted into each copy of the Current in August (75,000 copies).There will also be 2000 copies available for Festival attendees. After the Festival, throughout the year, we send out the program to people interested in our events and use it in the educational programming mentioned above.

 

F.O.R. Blues Inc. also uses a portion of the profits from the Festival to SUPPORT OUR ON-GOING IN-HOUSE EDUCATIONAL ACTIVITIES year round which include: Jam Band- a bi-weekly free jam sessions for music students; Coffee House Nights – onstage experience for music students; and guitar and bass lessons. The program with your logo is shared here as well.


 

 



 


                                                     


BUDGET INFORMATION


Organization Administration    $5,000.00
Artist Budget                           $25,000.00   
Technical Costs                          $6369.00
Marketing and Promotion       $ 16,000.00
Public relations Campaign       $10,000.00
Facility Rental                            $3,374.00
Travel                                         $4,527.00
2009 Misc Cost                           $5,902.00
Festival Labor (INK)                $19.000.00
Budget TOTAL                        $95,172.00

                         

 

MARKETS AND TIME FRAMES

Your product will receive four months of promotional exposure from May to September 2011  

June:  
We are in month two of a series of 7 press releases sent out over email, snail mail and on the web site. This goes to blues press, major media and smaller local press.  E blasts go out about every two weeks as the momentum builds and the lineup is completed. You are seen as a sponsor in on the creation of the event…   the flyer or handbill is being distributed at related music festivals across Oklahoma with your logo prominently displayed.

July:
Radio starts to receive music. Post cards are created and get to counters and racks. The posters and flyers are created and displayed 4 – 6 weeks prior to the Festival. Tee Shirt designs are underway. 

August:
We call the press and make sure we are meeting deadlines with a variety of photos and several different takes on the story so each will have choices about how they cover our upcoming event; all with your name. The program is in the Current distributed statewide. Radio and Television appearances and interviews are under way. Ads appear in Tulsa World, The Oklahoman, Tulsa People, Oklahoma Gazette McIntosh County Democrat, The Current, Living Blues, Blues Review, Big City Blues, and the Blues Festival Guide,

September:
The festival arrives; the site is completed and your banner, flags and signage add to the excitement. There is product sampling and and giveaways. A prearranged number of your employees and special guests are at the Rentiesville Dusk til Dawn Blues Festival enjoying the three stages with thirty bands, as children play music rings across the old cotton field One visitor exclaimed “All I know is I was in the middle of this old field and music was coming from everywhere!”

BACKGROUND on FOR Blues Inc., Selby Minner and a brief description of the organization, its history and the constituents that it serves.
The Friends of Rentiesville Blues Inc (F.O.R. Blues) is a non-profit 501 c3, formed by award winning OAC roster musicians the late D.C. and Selby Minner and the band Blues on the Move with many of the primary Dusk til Dawn Blues Festival volunteers who love Blues music and believe in the and want to continue the work of D.C. and Selby Minner. Working together F.O.R. Blues Board members put on the festival and have assumed many administrative tasks including organizing fundraisers, educational outreach to up and coming musicians and other programming. We serve blues lovers across the nation, and arts and music lovers in our own community. D.C. and Selby Minner also founded the Oklahoma Blues Hall of Fame which is overseen by the non profit 501 c3 F.O.R. Blues Inc
AGREEMENT for Participation
and List of Responsibilities       
Sponsor Agreement; page one of three

Sponsor Will:

1.) Provide company logo in print ready condition to F.O.R. Blues Inc for use in all print advertising.

2.) Provide Name Tags for participants at the Festival, if desired.

3.) Provide sponsor banner or singe for the Blues Festival.

4.) Tag electronic and print advertising with information about the Rentiesville Dusk til Dawn Blues Festival.

5.) Display posters for the Rentiesville Dusk til Dawn Blues Festival in retail outlets.

6.) Have the opportunity to display product; or sample; or coupon at the event.

7.) Have the opportunity to give away a ‘door prize’ at the event.

9.) Receive announcements form the stage(s) during the event.

10.) Pay F.O.R. Blues Inc. the sum of $22,500.00 to implement the Rentiesville Dusk til Dawn Blues festival in the following manner: $11,250.00 upon the signing of this agreement; $5,625 6 weeks prior to the first night of the Festival; and $5,625 2 weeks prior to the first night of the event.

11.) Designate a liason person to communicate and coordinate with Selby Minner and F.O.R. Blues Inc. to produce and market the Rentiesville Dusk til Dawn Blues Festival.                         

                                                            

 

Sponsor Agreement, page two of three

Selby Minner and
Friends of Rentiesville Blues Inc. will:

 

1.)          Provide the venue including three stages for the Rentiesville Dusk til Dawn Blues festival.

2.)         Provide 30 bands, some 200 musicians to perform at the event and pay them.

3.)         Provide the staff and supplies for the Kid’s Village for all three nights of the event.

4.)         Provide a Gospel show and Battle of the Bands Contest as part of the event.

5.)         Provide a radio station as a presenter of the event and arrange with the station(s) to provide promotional time adequate to advertise and promote the event. Sponsor to be included in all station advertising.

6.)         Arrange for electronic interviews whenever possible of the entertainment entities involved with the event, to generate publicity for the event.

7.)         Provide and emcee for the nights of the event.

8.)         Provide a stage manager for the event.

9.)         Provide sound adequate for each of the three stages – main outdoor stage, club stage in the juke joint and the back porch stage near the Kid’s Village.

10.)      Provide chairs, porta potties golf carts etc as deemed necessary for the event.

11.)      Provide the 40’ x 80’ tent in front of the main stage.

12.)      Provide lighting for vendors, the midway and each of the stages and Kid’s Village for the event.

13.)      Provide a poster – 500 copies – with sponsor on each one. Poster is large and full color.

14.)      See that posters are appropriately distributed throughout the local advertising area.

15.)      Provide 5000 handbills, all listing sponsor. Distribute these to similar events (target marketing) and clubs, schools, etc.

16.)      Design and provide multi-colored Tee Shirts for the Festival with sponsor name listed on the back.

17.)      Provide Tee shirts for sale at the event with your name/logo on the back .

18.)      Provide advertising in the localized print media sufficient to promote the Rentiesville Dusk til Dawn Blues Festival with your name included.

19.)            Provide wristbands and gate people.

 

Sponsor Agreement, page three of three

20.)      Provide door and parking lot security at event

21.)      Provide photographer to cover the event

22.)      Provide a commemorative book or CD to sponsor that includes all press clippings, print advertising, media calendar, poster and photographs.

23.)      Have the right to make arrangements with airline company to trade out air fares for a trip contest is so desired, and /or musicians.

Specifications detailed on pages one, two and three of this contract, agreed to by both parties signing below:

_____________________________            ___________________________
Authorized Representative   Date                Authorized Representative    Date

for F.O.R. Blues Inc and the                          ___________________________
Rentiesville Dusk til Dawn Blues Festival   Print name signed above
701 D.C. Minner Street, Rentiesville
Oklahoma, 74459 918/855-0978                   ___________________________
www.dcminnerblues.com                             Mailing Address
dcminner@windstream.net                       
                                                                       ____________________________

                                                                       ____________________________
                                                                       cell phone, e address

 




 

                                    

INDEX of SUPPORT MATERIALS

 

Tab 1.) Selby Minner Bio, Promotional Materials Generated In-House – Festival posters, postcards, press releases, programs, KBA Award and bios of D.C. and Selby Minner from Muskogee article Couple Keeps Rentiesville hoppin’.., program from Phillips State University Concert, and also Okemah, Lawton and Wilburton State College papers,

          Tab 2.) Local and Regional Press – Images of Muskogee, Tulsa People, Cover OK State Events Guide, State Travel Brochure, AAA Magazine, The Oklahoma Gazette,  The Muskogee Daily Phoenix, Tulsa World The Spot, McIntosh County Democrat, The Black Chronicle, OKC, The Oklahoman, McAlester News-Capital, Wilburton State College Newspaper, Enid, Tahlequah, the Current of Tahlequah and more.

           Tab 3.) National and International Press  –  including Juke Blues (England), The Guardian (London), Blues Gazette (Belgium), The New York Times, Living Blues (Chicago), Big City Blues (Detroit), the Redwood Record ( Garberville, CA), Ole’, (Bisbee AZ), The Redwood Record, (Garberville, CA), The Blues Foundation in Memphis’ Newsletter, and the Iowa Blues Society newsletter Blues News

                          

 

 

 

 

 

 

 

 

 

FOR Blues brings you the Dusk til Dawn Blues Festival and the fundraisers 
- the Blues on the Green Golf Tournament, Poker Run etc., 
which help fund the Festival and our other programming. 
Photos: Vick and hole-in-one Mustang, golfers getting ready to play


 

Selby Minner, Ex. Dir

Board:
Harry Williams,
Marsha Whalen
Cecil Cunningham-Starks

Advisory Committee:
LJ Starks,
Peggy Hill

David Wicks
Domenica Lovera,
Sheila Huntington

Pat Moss
Julie Moss
Tiki Urbach-Teague
Sheila Huntington
Patrick Duffy
DW DeWayne Moore

Open for tours by appointment. 




       

Blues in the Schools (BITS) logo!

    
off to play golf!

   RENTIESVILLE 
       JAM BAND
Ongoing music education by KBA (Handy) Blues in Education Award Winners D.C. and Selby with the help of F.O.R. Blues Inc. .....
The Rentiesville Jam Band is a learning opportunity which is free and meets in the Blues Club every other Saturday, usually, from 4-6 pm. Free, for kids of all ages! Bring your axe, come sing, whatever!
Call before you drive (918) 473-2411

 Lessons also available, usually on Sundays or Mondays, by appointment at the blues club - $15 / lesson with Selby. 918-855-0978.

   

         

  • Birthplace of OK Blues Legend D. C. Minner and his club
    The Down Home Blues Club
  • Dusk til Dawn Blues Festival every Labor Day Weekend, Fri - Sat - Sun 5 pm til 5 am
  • Please check: 
    the Home Page FOR- Battle of the Blues Bands, , AND for Selby and the band's gigs 
 
 
 
   
 
 
   
   
   
 
   
 
 
                                                
 

 

                                                                     

 

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